Protinex, the flagship brand of Danone India, has launched a new sachet range to improve accessibility to protein nutrition in India. This initiative aims to address the country’s protein deficiency by offering high-quality protein in an economical and convenient format.
Studies indicate that nearly 73 per cent of adult Indian diets lack adequate protein intake. Despite protein being essential for bodily repair and maintenance, many individuals face challenges in accessing protein-rich nutrition due to cost and availability constraints. Unlike other nutrients, protein is not stored in the body and must be consumed daily to support sustained energy levels and strength. Recognising this gap, Protinex has introduced easy-to-consume sachets as a cost-effective option for individuals seeking to include protein in their daily diet.
The new sachets are designed to align with modern, fast-paced lifestyles, making protein intake accessible to working professionals, students, and homemakers. Easily dissolvable in milk or water, they offer a practical solution for those looking to incorporate essential nutrients into their routine without inconvenience.
Commenting on the launch, Sriram Padmanabhan, Marketing Director of Danone India, said, “Protein deficiency remains a pressing concern in India. At Protinex, we recognize the urgent need to bridge this nutritional gap with accessible and effective solutions. With the introduction of Protinex sachets, we are taking a step forward in making high-quality protein intake more convenient for individuals, thereby supporting India’s journey towards better health and nutrition.”
Available in Chocolate and Vanilla flavours, Protinex sachets provide 25 essential nutrients at a price of INR 25. They are positioned as an easy-to-carry option for consumption at the office, between meals, or while travelling, ensuring consistent protein intake without dietary compromises.
Aligned with Danone’s mission to promote health through food, Protinex continues to support overall health, muscle strength, immunity, and cognitive development when paired with a balanced diet and healthy lifestyle.
