Partnership brings Staart Prime, ChilRun and NikoMom products to the Yoginii platform, expanding its offering across motherhood and family care segments
Yoginii, a women-first wellness marketplace, has announced a partnership with Panacea Biotec to introduce a range of mother, baby-care and infant nutrition products on its ecommerce platform.
According to the company, the collaboration aligns with Yoginii’s focus on women’s wellness and supports its vision of serving women across different stages of life, from self-care and wellness to motherhood and family care.
As part of the partnership, Yoginii will onboard Panacea Biotec’s products, including Staart Prime, ChilRun and NikoMom. ChilRun offers nutrition products for children aged two years and above and seven years and above, with over 18 per cent higher protein absorption. NikoMom’s baby-care portfolio includes Baby Massage Oil, Head-to-Toe Wash, Baby Daily Lotion and Diaper Rash Cream, along with Tape Style Diapers, Diaper Pants and Wet Wipes. Staart Prime infant formula products across Stages 1, 2, 3 and 4, formulated without maltodextrin, will also be available on the platform.
The introduction of these categories marks Yoginii’s expansion into family-focused wellness segments. The company stated that the addition of baby-care and infant nutrition products is aimed at creating an ecosystem that caters to the needs of women and families.
“The wellness needs of women continue to evolve across different stages of life, including motherhood and family care. Through this partnership with Panacea Biotec, we are expanding the Yoginii platform to include categories that align closely with the everyday needs of women and families. The aim is to offer access to products that support wellness, care, and balanced lifestyles through a more connected and accessible platform experience,” said Kashika Malhotra, Founder and CEO, Yoginii.
The company stated that the partnership also reflects demand for wellness-focused products for mothers and babies. Through the association, Yoginii aims to expand its portfolio of products that support health and lifestyle needs.
Going forward, Yoginii plans to continue expanding its platform across wellness-focused categories aligned with the changing lifestyle and wellbeing requirements of women and families.
