Sun Pharma has launched its first-ever large-scale digital video campaign for Prohance D Diabetes Care, a specialised nutritional supplement for individuals managing diabetes. Prohance -D Diabetes Nutritional Supplement for Dietary Management provides an appropriate distribution of calories from proteins, mixed carbohydrates, fibres, and fats for the optimum glycemic response. The powder is specially formulated for those individuals who need to follow a wholesome diet to manage diabetes.
The campaign ‘Dekhta Hoon Nahi, Dikhata Hoon’ draws on a powerful consumer insight: lack of energy due to unpredictability of blood sugar levels often confines people with diabetes to a world of ‘maybes’ and ‘dekhte hai’s,’ affecting their ability to commit to plans and live spontaneously. With its brand promise of better blood glucose management and prolonged energy, Prohance D offers a solution that helps people move from uncertainty to action.
In a category that typically medicalises the conversation, Prohance D takes a more human approach, rooting its message in everyday emotional truths. The campaign film captures this through the eyes of a child who notices his father’s hesitation to commit, and innocently steps in to help, highlighting how energy levels impact not just routines but relationships as well.
