The company launches AlphaKid, KidZola, Frooney and LifeJoy—as the first brands in its growing portfolio of nutrition-led products for Indian families
SunBridge Consumers has launched its first portfolio of brands comprising AlphaKid, KidZola, Frooney and LifeJoy. According to the company, the range has been developed to support everyday choices for Indian families.
The company stated that the portfolio draws on SunBridge Group’s four decades of experience in agri-processing and the food commodity business. According to the company, SunBridge Consumers combines selected and sourced ingredients with food science to develop products that support everyday health. It added that the portfolio marks its entry into India’s nutrition and FMCG market with products designed to combine ingredients, functional benefits and everyday use.
According to the company, consumers are paying greater attention to ingredient labels, processing methods and nutritional values. It said families are seeking products that do not compromise on taste or convenience. The company stated that its first portfolio, comprising KidZola, AlphaKid, Frooney and LifeJoy, has been developed to address these requirements.
AlphaKid is a nutraceutical milk mix containing ghee, jaggery and a cereal mix. According to the company, it is formulated to support children’s immunity, brain development, gut health and growth. It contains 19 essential nutrients and 12 active ingredients, and provides 55 per cent of the recommended daily protein requirement when mixed with 200 ml of milk.
KidZola is a triple oil blend comprising rice bran, olive and flaxseed oils, powered by KidZorb Technology. According to the company, the formulation helps food absorb less oil during cooking and has zero bitterness. The company stated that it also provides a ratio of saturated fatty acids (SFA), monounsaturated fatty acids (MUFAs) and polyunsaturated fatty acids (PUFAs), resulting in a balanced fatty acid profile.
Frooney is a fruit jam made with fruit pulp, honey, apple pectin, chicory root plant fibre and lemon juice.
LifeJoy is a tomato ketchup made with tomatoes, jaggery and other ingredients. According to the company, it contains no refined sugar, artificial flavours, colours or preservatives.
According to the company, the launch represents the first phase of SunBridge Consumers’ plan to build a portfolio across food and wellness categories. It added that further product launches are planned in the coming months as it expands its presence across consumption occasions while continuing to invest in innovation, ingredient transparency and nutrition.
